 Who is SitePoint
For
those who do not know SitePoint, it’s a company specialized in
publishing guides and courses revolving around web design, web
programming, web marketing and many other aspects of online business.
The quality of their products makes them a rather authoritative source
if you are planning to get any form of education in these fields. The Book market related to SEOThe
SEO book market is crowded with a massive quantity of beginner level
books repeating the same platitudes (often out-dated) about search
engine optimization. There are few advanced-level SEO books on the
market but these are quite a rarity as the topic is moving very quickly.
An advanced-level book can get out of date in less than a year. This
SitePoint guide stand out from anything on the market because a large
parte of the content is focused on setting up an SEO consultancy
business. This is quite invaluable if you feel that your know how on SEO
is high but you are afraid to make the plunge and start a business
around it. The book structureThe book is structured around 9 chapters and two appendixes. Chapter 1. - Search 101: This is a basic introduction or refresher on general principles of SEO Chapter 2.- Best-practice SEO: This chapter outlines the basic processes for building searchable content, create back links and improving your ranking. Chapter 3. - Advanced Tactics: More on tools for keyword analysis and for maximizing your SEO results. Chapter 4. - Enterprise SEO: Here are special suggestions for large sites, multilingual sites, branding and geo-targeting; Chapter 5. - Paid Search: How to make Pay Per Click work synergistically with your SEO strategy Chapter 6. - Local Search: Extending your SEO strategy to the local search marketplace; Chapter 7. - Starting an SEO Business:
This is the largest chapter of the guide. It focuses on starting the
SEO business, the pricing strategies and how to find clients; Chapter 8. - Leveraging Technology and Staff: How to automate the repetitive parts of the SEO process, and expanding the business; Chapter 9. - Value-Added Services: Additional products and services that you can add to your portfolio. Appendix A – Online Resources: Blog, guides, newsletters and other Resources for the most up to date information on SEO Appendix B – Documents:
This chapter is a list of templates for contracts, service agreements,
client questionnaires and confidentiality agreements. All these
documents are in soft format in the CD included with the guide. The
two last appendixes are extremely valuable. In particular appendix B is
saving you days of hard work (and probably lawyers fees). Is this book for you?This
book is for you if you are serious about SEO and you like the idea of
starting your own business. You will find that the content is really
unique and valuable. This
book is not for you if you just want a to do checklist in order to
improve your ranking but you don’t have a lot of time or energy to
dedicate to the task. The
guide cost $197 with free shipping worldwide. By purchasing the book
you will have access to $150 of discounts on the SEO tools recommended
in the guide. The book can be ordered directly from the SitePoint website.
In conclusion this guide is a must have if you are planning to set up your own SEO
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